Recently Google announced the launch of Google Analytics 4. Longer term we believe this will be a game changer in the field of analytics as its event based focus replaces the Cookie centric analytics world of today.
Although Google Analytics 4 is still evolving, its good practice to activate it now so you can begin recording data & in 3 – 6 months time NimbleMetrics will be in a positon to leverage the best of GA 4 from Biq Query to Machine Learning to google data studio, as well as providing for a smooth transition from universal to GA 4 within your company.
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